Oasis Hotels & Resorts has carved a niche

Cancun is a hotly competitive market for all-inclusive resorts, but Oasis Hotels & Resorts has carved out a niche by remaining compact, focused, local and diversified – and committed to the travel agent community.

In all, Oasis has eight all-inclusive resorts in Cancun and nearby Tulum, as well as two urban hotels in downtown Cancun. Enrique Klein, vice president-sales and marketing, said the group has managed to stay competitive over its 22-year history by “staying on top of market conditions and customer preferences by reading and addressing what the customer is looking for in vacation travel.”

For Oasis, diversity is a priority. Properties are tiered by price, concept and target markets. The Pyramid, set within the confines of the Grand Oasis Cancun, is the most luxurious, reflected in its restaurants, amenities and quality of furnishings. A notch below that are the Grand Oasis properties and then Oasis. The recently introduced Oasis Lite category includes two property offerings, said Klein, with “great amenities and services at great price points.” And, typical of Oasis’ efforts to leverage the proximity of its resorts to one another, the Lite properties are nearby “sisters” to Grand Oasis resorts, so that guests on a budget can enjoy many of the amenities and services of the more upscale options.

The two urban hotels – Smart Cancun by Oasis and Oh! The Urban Oasis – also offer contrasting styles and price points. Oh! The Urban Oasis “is more upscale, but the [two] hotels are connected by a walkway,” said Klein. “Both are great for business travel, but we also find leisure travelers coming who want to be where the action is.”